Case Study: Entertainment on Cruise Ships

ENTERTAIN ON THE SEA

Cruise lines are always looking for the best ways to entertain guests on board their ships. In 2007, MSC outfitted the MSC Fantasia with Triotech’s 4D XD Theater, a multi-sensory attraction, which combines motion seats with 3D stereoscopic graphics and visual effects. Designed for the whole family, the XD Theater offers an unparalleled, immersive experience. Positive feedback from guests, led the cruise line to install the attraction on its entire fleet, which included the MSC Splendida, MSC Magnifica, MSC Divina, and MSC Preziosa. In 2017, MSC chose the XD Dark Ride for their new cruise ships MSC Meraviglia and MSC Seaside. The motion theater XD Dark Ride is interactive and equipped with the world’s fastest targeting system. Guests are immersed in the action as they use a lightgun to shoot at targets and compete against their peers for the highest score.

Genting Cruise Lines also chose the XD Dark Ride for their World Dream ship.

We were looking for the latest technology with fun interactions that would be entertaining for the whole family. We chose the XD Dark Ride due to its thrill factor and interactive experience. And, only after three months of operation, it’s among the top 3 attractions on board. We’re already planning on adding this technology to our ships being built in our shipyards.
— Colin Kerr,
Senior Vice President of Entertainment at Genting Cruise Lines

AN EXTENSIVE FILM LIBRARY

Triotech has an extensive library of films suitable for the whole family, which is perfect since a lot of families are choosing cruises for their vacation. Still, Genting decided to offer only one title, Los Banditos, since it was rated the highest among guests. This, however, will allow them to change content on a regular basis in the future, thus giving the XD Dark Ride a continuously fresh look.

On the MSC fleet, the duration of a stay can go up to 30 nights, so they decided to offer a selection of movies.

Over the years, thanks to a large variety  of movies offered, we were able to build up a number of different film options, which encouraged our guests to experience more than one show during their cruise, which has had a positive impact on revenue,”
— Laura Waldeis,
Office of the President MSC Cruise Management

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